KALEKULI Brands Privacy Policy
Date: [26 December 2025]

The KALEKULI Brands we value the trust you place in us. This Privacy Policy explains:
The types of information we collect through our Services.
How we use that information.
The types of information we may share with others and under what circumstances.
How we secure, store and retain your information.
The choices you have regarding our collection, use and sharing practices.
Details regarding our use of third-party cookies and other tracking technologies.
This Policy applies to all of the KALEKULI Brands Services, including the websites and our mobile application on which this Policy appears. It does not apply to non-KALEKULI Brands websites or mobile applications that may link to the Services or be linked to or from the Services. Please review the privacy policies on those websites and applications directly to understand their privacy practices.

Information We Collect
In order to better provide you with our Services, we may collect information as follows:
Directly from you, when you provide information to us, including through surveys we conduct, or interact with one of our brands or Services:
Contact information, such as your name, mailing address, e-mail address and phone number, and any other information you choose to include when you communicate with us via e-mail, mail, phone, chat services or other channels. We record telephone conversations and create records of chats with our customer service center for record-keeping, training, and quality assurance purposes.
Profile information, such as a username and password, your name, mailing address, e-mail address, phone number, product, size and style preferences and usage and subscription preferences, which may include signing up to some of our Services or communications from us.
Transactional information including goods (including gift cards) you browse or purchase, rewards points, including in connection with our mobile application (where applicable), and shopping history if you make purchases or returns through the Services. For international shipments, we may be required to collect special import identification numbers for customs purposes.
Information included in product reviews, including photographs if you choose to submit them, and other information your provide in response to questions we or our service providers may send you.
Referrals and social networking site information, such as when you refer your friends through our referral service (in connection with which we collect names and contact information) or any social media account information you provide when you authorize us to access your account(s) on such social networking site(s).
Professional or employment-related information, that we receive when you apply for a position with us.
Automatically from you, when you utilize or interact with our Services:
Device information and online user activity when you utilize our technology platforms, as described in the next section.
Website information and online user activity when you visit and interact with our websites or social media sites, as described in the next section.
From third parties:
Information about your interests, contact information, demographic information, and marketing inferences, from third party sources that provide consumer data, social networks and other sources of publicly available data.
Information about the marketing and advertisements you have seen or clicked on, from online advertising companies.
Some of this information may be collected by external parties on our behalf. For example, we use a payment processor when you engage in a transaction on our Services. We do not collect or store payment card information.
If you provide us with information regarding another individual, you represent that you have that person’s consent to give us his or her information and to permit us to use the information in accordance with this policy.

Online User Activity, Cookies and Information Collected by Other Automated Means
When you interact with the Services, certain information about your use of our Services is automatically collected by us or our third-party services providers. Such information includes:
Usage details and clickstream data of your interactions with our Services (including the timing, frequency and pattern of Service use), the resources that you access (including your use of a chat box), pages viewed, how much time you spent on a page, and how you reached our site. We may also log the details of your visits to our site and information generated in the course of using our site, such as mouse movements, clicks, page visits, text/searches entered, how long you spent on a page, browsing history and other details of your actions on our site.
Details regarding the device you use to access our Services, including, but not limited to, your IP address, device and online identifiers (e.g., IDFA and IDFV), mobile and web network activity, event and related information (such as MAC address, IP address, cookie IDS, etc., operating system, internet service provider and browser type and crash data).
Location information (e.g., the physical location of your device by, for example, using satellite, cell phone tower or WiFi signals) where you choose to provide our website or mobile application with access to information about your device’s location. We also collect your IP address, which may allow us to determine your location, including to determine your mailing address.
Information about how you interact with our ads and newsletters, including whether you open or click links in any correspondence.
Much of this information is collected through tags, cookies, web beacons, and other tracking technologies, which may be operated by our partners who assist us in collecting information about usage of the Services, serving ads, or providing other services to you. In particular, cookies are pieces of information stored directly on the computer that you are using, and allow us and our third party service providers to collect information such as browser type, time spent on our websites, pages visited, language preferences and other traffic data. We and our service providers use the information collected from cookies for security purposes, to facilitate navigation, to display information more effectively, and to personalize your experience. We also use cookie data to gather statistical information about use of our Services in order to continually improve their design and functionality, understand how they are used, and assist us with resolving questions regarding them. Cookies further allow us to select which of our advertisements or offers are most likely to appeal to you and to serve such advertisements to you. We may also use cookies or other technologies in online advertising to track responses to our ads.
Some cookies are our own but we also work with third parties who set their cookies from our website pages and help us run our websites (these are called third-party cookies) and who may share the information collected with our third-party service and marketing partners for enhancing and improving the Services, including our Websites, chatbot or other online services, and/or for our marketing or promotional purposes. For example:
We use Adobe Analytics to collect usage details. You can learn more about privacy and Adobe Analytics by going to https://www.adobe.com/privacy.html, and opt out of collection of your data by using the Adobe Analytics Opt-out Browser Add-on.
We use Google Analytics, which uses cookies and similar technologies to collect and analyze information about the use of our Services and to report on activities and trends. This service may also collect information regarding your use of other websites, apps, and online resources. You can learn about Google’s practices by going to www.google.com/policies/privacy/partners/, and opt-out of them by downloading the Google Analytics opt-out browser add-on, https://tools.google.com/dlpage/gaoptout. Additionally, we use Google’s invisible reCAPTCHA application on our websites in order to protect against spam and other automated abuse. The reCAPTCHA tool may make use of cookies, as well as other information like IP address, date, time, language, screen size and resolution and mouse movements, while on the page. The use of the reCAPTCHA service and the treatment of any information collected through the service are subject to Google’s applicable privacy policy, available at https://policies.google.com/privacy, and Google’s terms of service, available at https://policies.google.com/terms?hl=en.
We use Google Ads and Facebook Pixel to serve ads following your visit to our Services and track your interactions with those ads. You can opt out of personalized advertising through Google’s Ad Settings at https://adssettings.google.com/ and Facebook’s Ad Settings at https://www.facebook.com/settings.
We may also use cookies set by other third-party services.
You may be able to opt out of tracking by cookies or control how information collected by cookies is used via a number of means, as described below.

How We Use Your Information
We may use the information we collect from you for the following purposes:
To provide you with our Services, including to take steps to transact a sale or for services, process payments/assist with providing financing, fulfill orders, and send service communications, including in response to questions or other communications you submit via our chatbot.
To enable additional features on our Services and to provide you with a personalized service, such as to provide you with styling services in connection with the Dia Box, and to provide technical support.
To notify you regarding products, services, and promotions that may be of interest to you, including sending you electronic and paper communications such as updates on orders in process and returns, to remind you about items left in your online shopping cart or to tell you that you need to take action to keep your account active.
To operate our customer perks and rewards programs, including to verify your identity and enroll you when requested and to provide you with updates regarding your rewards account.
To use photographs or reviews you have uploaded and comments you have posted for marketing purposes.
To create custom audiences on social media sites.
To provide you with the best service and improve and grow our business, including understanding our customer base and purchasing trends to improve the selection of products or develop new features, and understanding the effectiveness of our marketing, and tailoring advertising to you.
To evaluate, recruit, and hire personnel.
To detect, investigate, and prevent security incidents or activities that may violate our policies or be fraudulent or illegal, and to comply with legal requirements regarding the provision of products and services.
To undertake quality/safety control or product improvement activities, and to secure the access to, and use of, our facilities, equipment, systems, networks, applications, and infrastructure.
To respond when required by subpoena, warrant, or other legal process.
We may also use, combine, or share information in a de-identified or aggregated manner for many purposes such as research, traffic accounting, analysis, modeling, marketing, and advertising, as well as improvement of our Services.

Our Sharing of Your Personal Information
We may share information across our KALEKULI Brands family of brands. We may also share your information as follows:
Service Providers: We may share your information with vendors as needed to perform functions on our behalf such as: website hosting, website, mobile application, software and data storage, content management, customer communications, chatbot functionality, database management, technical integration, marketing automation, analytics or enhancement, website and mobile application optimization, conducting customer surveys, shipping, payment processing or to perform other administrative functions (including through storage of chat transcripts and provision of tools that enable us to analyze your interactions on our websites).
•Please be advised that, when you participate in our chatbot features on our websites, we and our third-party service vendors who assist us with such features can record and use your communications and the information you provide to assist you during the chat session, to provide customer service, improve our products and services, and for marketing and advertising purposes.
Analytics Partners: We partner with analytics providers, who collect information via tracking technologies on our websites and mobile application to assist us with measuring visits and traffic on our websites and mobile application so we can measure and improve the performance of the sites.
Third parties involved in advertising and marketing: We share information with third parties who assist us in serving advertising regarding the Services, who may also use the information for commercial purposes. These third parties may include parties who use tracking technologies on our Services to collect or receive information from the Services and elsewhere on the internet and use that information to provide measurement services and target ads.
Similar Companies and Cooperatives: We may share your mailing address directly with other companies who may sell services of interest to you, as well as with data cooperatives, who consolidate information from multiple companies and provide such companies with customer targeting services.
Social Media Platforms: Where you choose to interact with us through social media, your interaction with these programs typically allows the third party to collect some information about you through digital cookies they place on your device and other tracking mechanisms. In some cases, the third party may recognize you through its digital cookies even when you do not interact with their application. Please visit the third parties’ respective privacy policies to better understand their data collection practices and controls they make available to you.
Change of Ownership or Corporate Organization: We may transfer to another entity or its affiliates or service providers some or all information about you in connection with, or during negotiations of, any merger, acquisition, sale of assets or any line of business, change in ownership control, financing transaction, investment or bankruptcy, receivership, sale of assets, dissolution, or other similar event. We cannot promise that an acquiring party or the merged entity will have the same privacy practices or treat your information the same as described in this Policy.
Other: We may also disclose information about you: (i) if we are required to do so by law or legal process; (ii) when we believe disclosure is necessary to prevent harm or financial loss; (iii) in connection with an investigation of suspected or actual fraudulent or illegal activity; or (iv) under exigent circumstances to protect the personal safety of our staff, users, or the public.

We endeavor to maintain reasonable administrative, technical, and physical safeguards to protect the personal information we collect through the Services against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. While we use these precautions to safeguard your information, we cannot guarantee the security of the networks, systems, servers, devices, and databases we operate or that are operated on our behalf and cannot guarantee that this information will not be accessed, disclosed, altered, or destroyed.
If you use our Services outside of the United States, you understand that we may collect, process, and store your personal information in the United States and other countries. The laws in the U.S. regarding personal information may be different from the laws of your state or country. Any such transfers will comply with safeguards as required by relevant law. By using the Services, you consent to the collection, international transfer, storage, and processing of your data.

Retention of Your Information
We will retain your personal information for as long as is necessary to complete the purposes for which it was collected, or as may be required by law.
California law requires us to provide information regarding the criteria we use to determine the length of time for which we retain personal information. We utilize the following criteria to determine the length of time for which we retain information:
The business purposes for which the information is used, and the length of time for which the information is required to achieve those purposes (including the length of time we have an ongoing relationship with you);
Whether we are required to retain the information type in order to comply with legal obligations or contractual commitments, to defend against potential legal claims, or as otherwise necessary to investigate theft or other activities potentially in violation of our policies and procedures applicable to you or against the law, to ensure a secure online environment, or to protect health and safety;
The privacy impact of ongoing retention on the consumer; and
The manner in which information is maintained and flows through our systems, and how best to manage the lifecycle of information in light of the volume and complexity of the systems in our infrastructure.
Individual pieces of personal information may exist in different systems that are used for different business or legal purposes. A different maximum retention period may apply to each use case of the information. Certain individual pieces of information may also be stored in combination with other individual pieces of information, and the maximum retention period may be determined by the purpose for which that information set is used.

Your Options
1.Account information: Go to My Account to update your mailing address.

2.Email Marketing: To unsubscribe anytime and stop receiving future emails, visit the KALEKULI brand website, click the 'Contact Us' link at the bottom of the page, submit your request via the provided form, or call our customer service team at the provided phone number.

We will do our best to process any of your choices as soon as possible, but it may take up to three months for your email change request to take full effect. During this period, any emails you receive will not reflect your subscription status. Please ignore these emails.

3、Online activity tracking and interest-based advertising: You can choose to block us from collecting information about your online or device activity, or block third parties from using such information for interest-based advertising:

4、You can visit the "Your Privacy Options" page to opt out or set your preferences for Cookie usage on the devices you use to access the service. Note that you need to set preferences separately on each device used to access the service and for each of our brands.
5.You can also adjust your browser settings to disable or block cookies online. However, doing so may affect certain features of our service. When accessing our services via mobile devices, your operating system may provide options to configure how your information is collected and used for interest-based advertising. Click here for more details.
6.You can block third parties from using your information to serve interest-based ads online by visiting http://www.networkadvertising.org or https://youradchoices.com. Please note that this does not fully protect you from ads, nor does it prevent you from receiving interest-based ads from other companies not participating in these programs.
7.Please note that we do not respond to the "Do Not Track" signal sent by browsers.
8.Disclosing to third parties for marketing purposes: You can submit a request through this form to opt out of disclosing your information to third parties offering products or services that may interest you.
9. SMS Marketing: Opting in to automated marketing messages is not a prerequisite for purchasing products. To opt out, simply reply with any of the following: STOP, END, CANCEL, UNSUBSCRIBE, or QUIT. Even if you choose to stop receiving messages, we may still send you notifications about order status and other services.
10. Social Media: Click "Unfollow", "Unfriend", "Unsubscribe" or similar buttons, and follow the instructions provided by your social media platform, as each platform has its own exit process that we cannot control.
11. Consumer data providers collect and disclose information: When you opt out of having us use or share your information, this does not mean you are preventing other companies (including "data brokers" who may provide us with your information) from using or sharing it.

Children’s Information
We do not knowingly collect personal information from children under 16 years old. If you are a parent and believe that your child under the age of 16 has accessed and/or used our Services or otherwise provided personal information to us, please contact us at the mailing address at the end of this Privacy Policy, and we will work to delete that account and any such personal information.

Changes to This Policy
We may make changes to this Policy from time to time. We will post any changes, and such changes will become effective when they are posted. Your continued use of our Services following the posting of any changes will mean you accept those changes.

Contacting Us
For questions about our privacy practices, contact us at:
KALEKULI Brands, Inc.
地址
Attn: 联系人
Email: 邮箱地址
To the extent applicable privacy laws provide you with certain rights regarding our processing of your data, please see the instructions below for the appropriate method to submit such requests. Please review the relevant instructions carefully, as privacy rights requests made outside of the designated channels may delay our ability to promptly respond to your requests.